CITYnvest communications and dissemination strategy
Spreading project’s results and contributing to the implementation and shaping European policies are main goals of dissemination and exploitation of the project. Communication is a broader concept that includes information and promotion activities to raise awareness and visibility of the CITYnvest activities in addition to the dissemination and exploitation of the results. However, it is difficult to make a clear distinction between these two areas. For this reason, this strategic plan includes both; communication, and dissemination and exploitation of results. Dissemination and exploitation are foreseen as crucial parts of all communication activities taking place during the project’s lifetime.